Marketing, communication and BTL

  • Analysis, research and market segmentation
  • Identification of the needs and potential
  • Definition of actions needed to address the B2C market, B2B e B2B2C
  • Choice of positioning in the competitive arena
  • Canceling “Marketing myopia”
  • Defining the Value Proposition for the target market
  • Pricing policies
  • Promotion and communication to the B2C market, B2B e B2B2C
  • Naming e Brand management
  • Below the line


  • Feasibility study for loyalty programs and adaptation / specialization of the software platform
  • Activities of Customer Interaction (THE, sms, etc..) e Web digital marketing (adwords, facebook etc..)
  • Coordination of suppliers software as the sole representative of the company
  • Feasibility study of conversion points with other loyalty programs
  • Compliance with regulations for operations and prize competitions
  • Systems integration and applications in mobile and web
  • Experience nei sistemi E-commerce, CMS, CRM and web design templates
  • Projects coordinated graphics
  • Event planner: sales conference, business convention, shows, equipment

Strengthening of Marketing

  • Stesura di Business Plan
  • Definition of Marketing Plans and Contingency Plans
  • Definition of portfolio bidding
  • Drafting of Requirement Product / Service
  • Definition of distribution strategies and channel
  • Production of the commercial documentation about the products and the offer